Foot Locker
IDEA:
If you love sneakers, you're part of Foot Locker family, and luckily the holidays are the time of year for families to get together and celebrate.
execution:
So, this holiday season we hosted an exciting house party with Foot Locker alongside a range of celebrities and influencers. We wanted to establish a dynamic and vibrant environment for the films so we handed our entire cast iPhones and shot everything from their perspective.
visual device:
A repeatable & ownable visual device was created that uses a house frame graphic, offering a way into the Foot Locker Holiday House Party ‘22 campaign.
A more generic template was created that lives in a similar world with a more long-lasting and colorful approach for the brand
photography:
While on set shooting the film, we had a photography unit capture stills that really lean into an authentic candid, house party aesthetic.